When developing the packaging I came up with the idea of selling two big beers together. Allowing the consumer to try a new beer brewed by the company that they haven’t before. These packs would be sold at a lower cost then buying each beer individually to help promote the purchase of the 2 beers. The “Two pack” is something that not many beer companies have experimented with, there are plenty of 6 packs and 4 packs and etc, but...
Greetings fellow Kings and Queens, We would like to announce that we have officially launched our brand new website. With the successful branding of our product we felt we needed a website to go along with all this awesomeness. We hire the amazing Brandon Sharpe at | www.createtheuniverse.com | to come on in a develop and design a site for us. If you look around you will notice a lot of things you can do while visiting the site as...
So Reigning Kings has officially launched our website. In the mean time we have been scrambling around trying to get everything else done and uploaded for all you guys and gals to take a look at. This weekend I (Brandon) will be putting together the last of the packaging that I designed for the everything. Me and some friends will then be heading down to one of our favorite local bars here in Chicago called “The Black Beetle” be sure...
So over the last month we just brewed a new beer, or we tried at least. The objective was to recreate one of our favorite beers of all time. The “Dogfish Head 60 MInute IPA” If you get a chance to try this beer then do yourself a favor and make it happen. IT is by far one of the best IPA’s I have ever had. Anyways we went ahead bought all the ingredients and everything for the beer and...
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Product Conceptualization 481 views | 0 comments
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Two Pack Development 323 views | 1 comment