The demographic that the company would be targeting would be young adults. Age ranging from when you are legally allowed to indulge in the gift of beer (age 21) all the way up to when you’re ready to sit back and relax and enjoy and observe life (age 40). The idea would be to target males and females, considering Reigning Kings believes everyone can rule supreme. Naturally males would attract to the product more due to the name but later...

The products would revolve around two key items, the crown of a king, and the company’s main logo and character design. The idea would be to present the beer as a royal beverage but not in a totally serious tone. This would be with playful package deigns with a serious beer incased. Selling everything from 6 packs that can be turned into a crown able to physically wear, to a 12 pack that can be converted into a castle with...

The company will go by the name of “Reigning Kings”. The concept would revolve around the tag line and idea of “where everyone is treated like a king” or “In here everyone is king”. This would expand on with the advertising and marketing campaign of the company. The packaging would include some character and development and illustration work to achieve the initial mark of the company. The idea is to create a character that will be identifiable on the packaging...

Above are some sketches and early development and conceptualizing of the six pack. When the development and conceptual process began I was given one thing to really think about, and that was that the packaging be sustainable in some way or form. When presented with this idea I thought long and hard on what people especially a younger demographic would enjoy from beer packaging. It became more and more obvious as I began to sit down and sketch some ideas...

When Developing most of my sustainable for this product and packaging I thought it would be cool if a the individual beers sold (16ounces, 1pint) would have a crown on the top of the bottle. The cool thing would be that this crown acted as a bottle opener as well. The actual bottle opener part would be recessed in in the bottom of the cap and you would be able to just turn the cap and the beer would be...